CPC ADVERTISING
Alright, so we can search down here for example carpet cleaning cost ok copper cleaning cost is People want to know how much does it cost for carpet cleaning services. So what I do is copy that down as well Ok, so for these types of keywords, what I'll do is I'll create blog posts for these Alright, so blog posts are sort of different from pages.
These are quite similar, but you know it's kind of different these ones have set layouts and They look something like this so blog post looks something like we scroll down here I think these guys probably have a blog I can't click on the blog and it's sort of like an article format right prepare your home for the coldest season.
So this one is probably Winter cleaning tips, maybe that's their keyword targeting. Ok. So this is the blog post ok, so you would probably create a blog post which is covering Much it cost to clean the carpet Okay,
So people might be searching for this keyword and then they might land on your page and then they realize okay It's not that expensive and then they say oh, okay. I might hire this company. Okay, so it's sort of like a picture this right? So, for example, McDonald's offers.
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CPC MEANING
I think in Australia At least they offer really cheap soft-serve. Okay, so what they do is they put the soft serve and make it really cheap So that they attract people there and once a pick once people are there then they upsell people on you know? A happy meal or like a Big Mac meal the same thing with 7-elevens. Okay, they sell $1 coffee in Australia So they attract people there.
You know people go there and they might buy different stuff For example, you know fill up the car or whatnot. Okay, because the $1 coffee Okay, so think of your blog section on your website think of it as sort of a place where you can attract people in to create that brand awareness and Once people are there then people can see all you offer that service as well.
Okay, and It's highly likely that there will hire you because you know They realize that you're providing value and that you're an expert in what you actually do. So this does actually take some time,
you know a one-hour thing This is pop this probably take you like several hours to you know Find keywords and look for the keywords and put them all on a notepad, Okay, once you actually have them in the notepad, then you should sort of organizing them into you know What pages you want to create? All right, so if you actually Draw that out.
This is the mind map that I created So for example on my home page I'm gonna target carpet cleaners Melbourne as my primary keyword My secondary keyword is the same one, but it has in Melbourne in there. Okay? So what you normally want to do for each page you want to target one primary keyword? okay, and one secondary one, but it should be very similar.
You know modifier in there or something like in or cheaper affordable anything like that? Okay, so this one might be primary keyword might be tile cleaning, Melbourne Secondary might be tile cleaning in Melbourne.
CPM IN DIGITAL MARKETING
you don't want to confuse Google and target? you know all sorts of keywords on one specific page and it's also important because if you actually target let's say Go to this website here Let's go-to tile & grout cleaning.
When people are searching for tile and grout cleaning They're looking for tile and grout cleaning. so so you should have images of you know tiles and stuff like that so, you know as you can see they have a video there and they have content related to what that's you know, that user is actually searching for.
So if you target like You know multiple keywords on one specific page then people are gonna look at it and they're not gonna be sort of Attracted to it because you're all over the place.
So right now once you've actually had you know, your list of keywords, it's time to sort of check out the competition and see Whether or not you should go for that keyword or you should try it and find a different variation of that keyword.
GOOGLE ORGANIC
We can do that manually and to do that manually if you actually type in the keyword in Google alright then you can scroll down and you can the first thing that you want to see is that keyword actually in the title of the website.
This one is Carpet dry cleaning Melbourne. so it has a variation of it. but it's not exact, and If you scroll down here the same thing carpet cleaning in Melbourne, okay So this one's Carpet Cleaners in Melbourne, so it's not exact but it is a very similar Variation scrolling down and just looking at all these ones.
They're all pretty similar and they do have variations of that keyword and To me. It's sort of like a medium Competitive keyword. so people do have that in their title. They do have that in their URL as well and they do have some of the keywords in the Meta Description.
What we're doing now is because Google actually scans your website And checks whether or not you have that keyword on your page then you know This is one of the most important factors that are you want to be looking for? Okay, then you want to be looking at the website.
CPC FORMULA
Is that keyword? Within the content, okay So you do a ctrl F and that will bring up this window here and then you can try and paste in your keywords so your one was Carpet Cleaners in Melbourne, okay, so that's not on the page. So that basically means that you have an opportunity there So let's search up cop cleaners, Melbourne.
That's not in their carpet cleaners, okay They do have carpet cleaners in the content, but I think there are targeting carpet cleaning Melbourne Okay, so they're talking carpet cleaning. Let's see.
CPC CALCULATOR
All right, so that appears, you know, I think 15 15 times on the website. Okay, so when google scans a website, they'll see okay This website is related to carpet cleaning, and let's do Melbourne Okay, they have one of those keywords on the page, right, and let's do Melbourne carpet cleaning That appears nine times.
So they have that keyword on the page. So when google scans it then they know that it's related to Carpet Cleaning in Melbourne
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